Privacy Policy

Last Updated: August 18, 2026

At Obelle Inc. (“Obelle,” “we,” “us,” or “our”), your privacy matters to us. We understand that shopping for intimate wellness products can involve personal and sensitive choices, and we are committed to handling your personal information with care, discretion, and respect.

This Privacy Policy explains how Obelle collects, uses, discloses, protects, and retains personal information when you visit our website, place an order, contact us, visit our store, subscribe to our communications, or otherwise interact with us.

Obelle is committed to complying with applicable Canadian privacy laws, including Alberta's Personal Information Protection Act (PIPA), as applicable to our business.

By using our website or providing personal information to us, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

Obelle Inc.
Calgary, Alberta, Canada
Email: info@obelle.ca
Website: www.obelle.ca

For questions, concerns, access requests, or correction requests relating to your personal information, please contact us using the information above.

Obelle has designated an individual responsible for overseeing our compliance with applicable privacy legislation and our privacy practices.

2. What Is Personal Information?

For the purposes of this Privacy Policy, personal information generally means information about an identifiable individual.

Depending on how you interact with Obelle, this may include:

• Your name
• Billing and shipping address
• Email address
• Telephone number
• Order and purchase history
• Payment and transaction information
• Information you provide when contacting us
• Information associated with your customer account
• Product preferences or information you voluntarily provide to us
• Reviews, comments, photographs, or other content you voluntarily submit
• Information provided when participating in promotions, contests, or events
• Information collected when you visit or use our website, such as IP address, browser type, device information, and website activity
• Information relating to customer service inquiries or warranty claims

We do not need to know intimate or personal details about your private life simply because you shop with us. Please do not provide personal or sensitive information that is not necessary for us to assist you with your order or inquiry.

3. How We Collect Personal Information

We may collect personal information:

• Directly from you when you place an order
• When you create or use a customer account
• When you contact us by email, telephone, contact form, or other communication methods
• When you subscribe to our email communications
• When you submit a product review or other content
• When you participate in a promotion, contest, or event
• When you request assistance with a product, warranty, damaged shipment, or other customer service matter
• Automatically when you browse or interact with our website through cookies, analytics, and similar technologies
• From service providers that assist us in operating our business

Where appropriate, we will collect personal information directly from you and will explain the purposes for which the information is being collected.

4. Why We Collect Personal Information

We collect and use personal information only for reasonable purposes related to operating our business and providing our products and services.

Depending on the circumstances, we may use your information to:

• Process and fulfill your orders
• Process payments and prevent fraudulent transactions
• Arrange shipping and delivery
• Provide order confirmations, shipping updates, and other transactional communications
• Provide customer service and respond to questions or requests
• Process warranty claims and assist with defective or damaged products
• Maintain customer accounts
• Process returns or other resolutions where applicable
• Improve our website, products, services, and customer experience
• Understand website usage and improve website functionality
• Administer promotions, contests, events, and loyalty or customer programs
• Send marketing communications where we have obtained the required consent
• Maintain appropriate business and transaction records
• Protect our business, customers, staff, website, and property
• Detect and prevent fraud, unauthorized activity, and security threats
• Meet legal, regulatory, accounting, tax, or other applicable obligations
• Establish, exercise, or defend legal claims
• Carry out other purposes that are disclosed to you and permitted by applicable law

We will not collect, use, or disclose personal information for purposes that are unreasonable or unrelated to the purposes for which it was collected, except where permitted or required by law.

5. Consent

Where required by applicable law, Obelle will obtain your consent before collecting, using, or disclosing your personal information.

Depending on the circumstances, consent may be express or implied where permitted by law.

For example, when you provide your name, address, email address, and payment information to place an order, we use that information to process and fulfill your purchase.

Where we ask for consent for optional purposes, such as marketing communications, you will be given an appropriate choice.

You may withdraw consent to certain uses of your personal information at any time, subject to legal or contractual restrictions and reasonable notice.

Withdrawing consent may affect our ability to provide certain services. For example, we cannot process or deliver an order without using information necessary to complete the transaction.

To withdraw consent or ask questions about how your information is being used, please contact us at info@obelle.ca.

6. Marketing Communications

If you choose to subscribe to Obelle's marketing communications, we may use your email address or other contact information to send you information about:

• New products
• Promotions and special offers
• Events
• Educational content
• The Obelle Edit
• Other news or updates from Obelle

We will send commercial electronic messages in accordance with applicable Canadian law, including Canada's Anti-Spam Legislation (CASL).

Every commercial marketing email will include an unsubscribe mechanism.

You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us at info@obelle.ca.

Please note that unsubscribing from marketing communications does not stop essential transactional communications, such as order confirmations, shipping notifications, or important information relating to an order you have placed.

7. Payment Information

When you make a purchase through our website, payment information is processed through our payment service providers.

Obelle does not generally have access to or store your complete payment card number.

Payment information may be collected and processed by Shopify and/or other payment processors used to complete your transaction. Those providers may handle your information in accordance with their own privacy policies and applicable legal requirements.

8. Cookies and Similar Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to help us:

• Operate and secure the website
• Remember preferences
• Keep items in your shopping cart
• Understand how visitors use our website
• Improve website performance and functionality
• Measure the effectiveness of marketing and advertising
• Provide relevant content or advertising where applicable

Some cookies are necessary for the website to function and cannot be disabled through our website settings.

Where required by applicable law, we will obtain consent for non-essential cookies or similar technologies.

You can also adjust your browser settings to manage or block certain cookies. Doing so may affect the functionality of portions of the website.

9. Website Analytics and Advertising

We may use third-party analytics, advertising, and marketing services to understand how visitors interact with our website and to help us measure and improve our marketing.

These services may collect information such as:

• IP address
• Device information
• Browser information
• Pages viewed
• Referring websites
• Approximate location
• Website interactions
• Advertising or campaign information

Where applicable, these providers may use cookies, pixels, or similar technologies.

Third-party services are subject to their own privacy policies and terms.

10. Who We May Share Personal Information With

Obelle may disclose personal information to service providers and other third parties where reasonably necessary to operate our business, fulfill your requests, or as otherwise permitted or required by law.

These may include:

• Shopify and ecommerce service providers
• Payment processors
• Shipping and delivery carriers
• Website hosting and technology providers
• Email and marketing service providers
• Analytics and advertising providers
• Customer service and communication platforms
• Fraud prevention and security providers
• Professional advisors, such as accountants, lawyers, insurers, or other consultants
• Government authorities or law enforcement where required or permitted by law

We do not sell your personal information as a standalone product.

We require service providers that handle personal information on our behalf to use appropriate safeguards and to handle information only for authorized purposes, subject to applicable agreements and legal requirements.

11. Third-Party Services

Some services used to operate our website and business may be provided by companies located outside Canada.

As a result, personal information may be stored, processed, or accessed outside Alberta or Canada and may therefore be subject to the laws of another jurisdiction.

For example, Shopify and certain other technology, payment, analytics, marketing, and service providers may operate internationally.

Where personal information is transferred to another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to courts, law enforcement, or regulatory authorities in accordance with applicable law.

We take reasonable steps to select service providers and safeguard personal information appropriately.

12. Discreet Shopping and Privacy

We understand that privacy is particularly important when shopping for intimate wellness products.

We take reasonable steps to protect the confidentiality of your purchases and personal information.

Online orders are shipped in discreet, plain packaging without identifying the intimate nature of the products on the outside of the package.

Your order information is accessible only to individuals and service providers who reasonably require it to process, fulfill, support, or otherwise administer your order or as required or permitted by law.

Please remember that no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

13. Information Collected In-Store

When you visit our Calgary location, we may collect personal information when you:

• Make a purchase
• Request customer service
• Participate in a promotion or event
• Provide contact information
• Request warranty assistance
• Otherwise voluntarily provide information to us

If security cameras are used at our premises, they may collect images for purposes such as the safety and security of customers, staff, property, and the prevention or investigation of theft, fraud, or other incidents.

We do not use security footage for marketing purposes.

Security footage is retained only for as long as reasonably necessary for security, operational, insurance, or legal purposes, subject to applicable law.

14. Reviews and User-Submitted Content

If you voluntarily submit a review, photograph, testimonial, comment, or other content to Obelle, we may use that content for purposes disclosed to you, including displaying reviews or customer-submitted content on our website or marketing channels.

Please do not include personal information about yourself or another person in a public review unless you are comfortable with that information being publicly displayed.

We may moderate or remove content that is unlawful, fraudulent, abusive, threatening, defamatory, discriminatory, misleading, contains personal information belonging to another person, or otherwise violates our website terms or review guidelines.

15. Accuracy of Personal Information

We take reasonable steps to ensure that personal information in our custody or control is as accurate and complete as reasonably necessary for the purposes for which it is used.

You are responsible for providing accurate information and for notifying us if information you have provided changes.

If you believe that personal information we hold about you is inaccurate or incomplete, you may request a correction.

16. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected and for legitimate business, legal, accounting, tax, warranty, insurance, security, or regulatory purposes.

When personal information is no longer reasonably required, we will take reasonable steps to securely destroy, delete, or anonymize it, subject to applicable legal and operational requirements.

Different types of information may be retained for different periods.

17. Safeguarding Personal Information

Obelle takes reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, collection, use, disclosure, copying, modification, loss, theft, or destruction.

Depending on the circumstances, safeguards may include:

• Limiting access to personal information to those who reasonably require it
• Password and account security measures
• Secure payment processing
• Physical security measures
• Staff procedures and training
• Secure technology systems
• Appropriate service-provider agreements
• Monitoring and responding to security incidents

No method of storing or transmitting information over the internet is completely secure. While we take reasonable precautions, we cannot guarantee that personal information will never be accessed, disclosed, altered, or destroyed through a security incident.

18. Privacy Breaches

If Obelle experiences a privacy breach involving personal information, we will take reasonable steps to contain, investigate, and address the incident.

Where required by Alberta's PIPA or other applicable law, we will notify affected individuals and/or the appropriate privacy regulator.

We will also take reasonable steps to reduce the risk of harm and prevent similar incidents from occurring in the future.

19. Your Privacy Rights

Subject to applicable law, you may have the right to:

• Ask whether Obelle holds personal information about you
• Request access to your personal information
• Request information about how your personal information has been used or disclosed
• Request correction of inaccurate or incomplete personal information
• Withdraw consent to certain uses or disclosures, where permitted
• Ask questions about our privacy practices
• Make a privacy complaint

To make a request, please contact us in writing at:

Privacy Officer
Obelle Inc.
Calgary, Alberta, Canada
Email: info@obelle.ca

We may require sufficient information to verify your identity before providing access to personal information or making changes to your information.

We will respond to requests within the time required by applicable law.

There may be circumstances in which access or correction requests cannot be fulfilled, where permitted or required by law. If we cannot provide access or make a requested correction, we will explain the reason where required.

Under Alberta's PIPA, individuals may also contact the Office of the Information and Privacy Commissioner of Alberta (OIPC) if they have concerns about an organization's handling of their personal information or are dissatisfied with a response to an access or correction request.

20. Children's Privacy

Obelle's website and products are intended for adults aged 18 and over.

We do not knowingly collect personal information from individuals under 18 for the purpose of creating customer accounts, processing purchases, or sending marketing communications.

If you believe that a minor has provided personal information to us, please contact us at info@obelle.ca so that we can review the situation and take appropriate steps where required.

21. Links to Other Websites

Our website may contain links to third-party websites, including manufacturer websites, social media platforms, payment providers, or other resources.

Obelle is not responsible for the privacy practices, content, or security of third-party websites.

We encourage you to review the privacy policies of any third-party website you visit.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, services, legal requirements, or privacy practices.

When we make changes, we will update the Last Updated date at the top of this Privacy Policy.

Where required by law, we will provide additional notice or obtain consent for material changes.

23. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the way Obelle handles personal information, please contact:

Obelle Inc.
Calgary, Alberta, Canada
Email: info@obelle.ca

Privacy Officer
Email: info@obelle.ca

We take privacy concerns seriously and will make reasonable efforts to respond promptly and appropriately.

Own Your Desire. Shop with confidence.